Cricket Leinster Match Reporting Video Productions
Cricket Leinster have been increasing their coverage of the Leinster Premier League and Championship fixtures on social media and their website.
With the aim of increasing exposure of the club teams competing at each round and the sponsors of the competition BUAKIT Sportswear, the provincial sports body commissioned a weekly 'Match Reporting' video series to be distributed across their website, youtube and social media platforms.
Presented by HBV's Andrew Blair White in Studio 1, a video series was created in two parts; Preview Videos leading up to the weekends fixtures and review videos reviewing the fixtures just gone. Using sponsor logo backdrop from the preview videos gave subtle exposure to the Leinster sponsors.
The preview series was recorded in Studio 1 with one of our Sony PXW-Z190 4K cameras with Aputure 300D lights while the review series was recorded in Studio 2 with our Neumann TLM 102 microphone playing over graphics made in house by our digital content creator.
The video series attracted a great amount of attention over the duration of the Premier League Competition, generating over 18k views across just Twitter and Instagram with tagged sponsors receiving increased social engagement and follows.